Feeling, oh the feelings.

Do I love her? Yes I do. does she know I love her, that I do not know. Do I wish she knew that I love her? Yes. Have I loved her from the start? Yes I have. Have I tried to hurt her! It is unbearable but yes I have. Has she done stuff to hurt me! Yes she has. Does she know she has done these things? That I do not know; for I never told her. For that it is upon me to bear for knowing to tell her she has done those things that have hurt me may lead to more hurt in the end for her And or I. I wish I knew how to express myself so freely as she is able to do, alas I do not know her to do so as she does so care freely without thinking twice about it. Does she know that what she has so And does so freely it appears to be taken for granted by me due to my untrained heart! I so wish the best for her but so wish that it was I that was apart of her life in the way that we were. But alas unless she can learn to understand me the way that I am and know even though I may not use my words so freely that within my heart she is my queen And I wish to be her king for all eternity upon this game of chess that is life that we live.

Drive Thru's

     So what is with drive thru's these days?

     Drive Thru's were originally used for expiated service for customers! however this day and age people claim that they are there for the same reason and nothing has changed.

     This could not be further from the truth. the next time you go to a location that has a drive thru available take a look at the last vehicle in line before you go in to the store and check again when you leave for the same vehicle, 9 times out of 10 that same vehicle is still in line and awaiting to pull up to the window to get their product.

     In most situations there are a couple things that make the drive thru slower than being served in store in no particular order.

     (Normally most businesses have more people working the drive thru than any other station in the store to try and make it more efficient but in most cases it makes it very inefficient instead).

1. Customers not knowing what they want to get.
2. Customers not having their payment method ready when they have to pay.
3. Being allowed to place large orders.
4. Employee's taking their time.
1. Employee's spending time talking to the customers after the transaction is finalized.

     So why is it that the drive thru is now slower than being served inside majority of the time?.

     Prime example is now most subways I have been to lately either have a sign up or will tell their customers not to be using their wireless devices while placing their order, if the customer does not abide by that they will skip that customer and go to the next one till that person is done using the wireless device.

     By doing that they are not holding up their other customers and wasting time, it is also placing ownership of the customers back on to them for the time spent their and not on the employee's for being frustrated by the customers by not co-operating with the employee that is simply trying to do their job.

     Now we have Tim Horton's drive thru, they will sell anything that they have in the store through their drive thru and in any amount. There have been numerous times I have been in the store and seen the employee's making numerous sandwiches or a couple trays of coffee's and taking it to the drive through window to give to a customer.

     What is the point of going through the drive through to order something that size. That type of transaction should be done in the store instead.

     The thing most people do not realize is that most if not all companies have a time limit for each transaction being conducted at the drive through and that in turn goes towards their appraisals when they are done.

     In summary, people need to get up off of their arses and stop being so lazy and go inside and leave the drive thru alone for the people that are getting 1 or 2 quick serve items in the drive through.

Gift cards

So what is the point of a gift card?

The point is to try and grow your business. This is done in 2 ways.

1. Have a customer base that will spend money in your store and only your store.
2. Have a cash balance sitting in a holding account accumulating a interest revenue very month/year that the money is there and unused.

     This is ideally a great idea to do. For not all gift cards will be used entirely up (Thus a small percentage of money is unused) thus the interest on the unused balance is a automatic profit for the company after a period of time as well as the interest accrued on that balance.

     Also for a percentage of people that do use the card('s) to get the benefit of the discount program albeit knowingly or unknowingly would and or are more likely to refill the card knowing that there is a balance of some sort on the card, thus getting the person to come to the place of business at least 1 more time if not more than that, thus a better chance of increasing customer loyalty and repeat business from someone that may of been a 1 time transaction.

In other terms

These become a long term repeat customer that is a guaranteed income over and over again.

This is the best type of customer no matter the business or the dollar value that is spent there.

     Then you have the people that will continuously refill the card for convenience instead of always using a debit/credit card and also better tracks the expense that is done there (Budgeting people).

But now the question posed is this.

     What is the increased benefit of a gift card that also has the benefit of a companies discount program attached to it!!!!

     Better advertisement of the company by the cheapest for of advertisement "Word of mouth".

     Now it is true a implementation of such a program is not easy to do if this was not done from the start of the discount program, however it can be phased in over a period of 1 year or less (depending on the size and regionalism of the company).

     Now there are people out there that work for these companies that say this would require too much extra work to have done.

     That simply is not true, most discount cards if not all can be swiped even if any of the items being purchased are not part of the discount program and no extra benefit is applied to the purchase.

     All that is required is for the gift card to be programmed with the generic code of all 0's or the like, thus when the card('s) are scanned the system sees the code and applies it as it would normally do for the normal discount card, if a discount is applicable the system would apply it if no discount is applicable then it does nothing as it already would do other than showing that the card was scanned and the balance does not change.